James Hoffmann:

... I cannot understate just how influential this thing has been, by letting us track everything, measure everything, our understanding of espresso has fundamentally changed. How we see flow, how we think about channelling, all of that stuff has been revolutionised by the DE1.

And I think it's fair to call it the most influential machine in a decade.

Other Hoffmann videos about us:

Lifestyle Lab:

Extraction is completely programmable

Extremely consistent shots, perfect temperature accuracy

Dial in shots far more quickly and get far closer to finding the optimal recipe for each bean

Treat lighter roast speciality coffees in a way that other espresso machines simply cannot

These machines are constantly improving and growing as our collective knowledge of espresso and coffee extraction does.

DE1 is an extremely purpose-built, technically capable, and meticulously thought-out machine.

Other Lifestyle lab videos about us:

Coffee Kev:

But what that means is, it's super convenient to get amazing cup quality from. It doesn't make it complex to use.

This is the most convenient espresso machine I've encountered so far.

It has the ability to do whatever you need, to get the best out of whatever coffee beans you want to try, and it's straightforward to.

I think they're a one-of-a-kind company and the product is really unique.

Decent spent years on R&D even before their first machine. And they spent years developing their machines since then. And developing their user community.

The long history of R&D and the huge user community are a big part of the investment.